Chatter: British Vogue editor Alexandra Shulman

"At that time a whole slew of new designers bubbled up -- like McQueen, Stella McCartney, Hussein Chayalan, Clements Ribeiro. A new generation came up through that period. I'm not sure where it encourages creativity, whether it's because people are looking for alternatives to what's fed to them on a mass scale, whether they are more interested in what's happening on the underground, or what it is, but you do get new names, new businesses, during recessions. Things happen. It can be quite and exciting time creatively. And old names often die."