Chatter: Miuccia Prada

"I don't know why this whole idea of customers moving away from expensive brands would apply to fashion only. It should be across the board then because a sophisticated consumer buys expensive art, design and furniture. I'm really pleased that we've always worked much more on the product than on the brand and I think this pays back. Crisis always pushes you to do better."

-- Miuccia Prada addressing the economic climate moments before her Prada menswear show in Milan.