GANT and Scott Schuman AKA The Sartorialist have teamed up for a new project documenting 10 style-savvy New Yorkers dressed in a combination of their own wardrobes and pieces from the classic American brand. A new micro site featuring the fashionable fruit of the partnership's labor has just been launched and it showcases Schuman's shots coupled with a brief interview with each of the freshly plucked-from-the street models.
Some of our favorites? Luke, lost deep in thought in Prospect Park, Brooklyn, wearing a cozy gray cardigan and black Wellies and revealing his ambition to become "an ambassador to some international commission to stop global tomfoolery." Hot and political? Sign us up.
We're also big fans of Brian, who toils as the General Manager of the John Varvatos store at 315 Bowery (in case your stalker tendencies are just as healthy as ours). His tweed-y sweater tucked under a suit coat and paired with motorcycle boots is comfortable, casual, and deftly toes the line between preppy and edgy.
Douglas Geller, Director of Marketing & Public Relations for GANT, tells us there will be a gallery exhibition of the collection in New York this fall, as well as an auction of signed portraits. Finally, in the day and age of reality-based everything, what would any artistic undertaking be without behind-the-scenes footage? GANT and Schuman dare not disappoint and offer up this mini-documentary on the making of 10 New Yorkers:
-- NOAH MICHELSON