Spring Clean: Aveda Men Pure-formance Exfoliating Shampoo

3.11.2008

By Nick Burns

Photo: Courtesy of Aveda

You take excellent care of your face. You wash, exfoliate, moisturize and even splurge on some choice high-end products because, hey, every little bit counts. But what have you done for your scalp lately? Most people forget to consider the skin above their forehead that is concealed under (if you're lucky) some thick locks of hair. Aveda Men's Pure-formance Exfoliating Shampoo can give your scalp some much needed attention—and relief—while pampering your hair at the same time!

Aveda Men's Pure-Formance Exfoliating Shampoo is a weekly shampoo that exfoliates the scalp to remove dull, dead skin
cells, excess oil, product build-up and other impurities. In other words, it deep cleanses your head mends any damage done from weeks of product use, environmental stresses, restores a healthy moisture balance, and soothes your scalp. The potion relies on natural ingredients from ancient Chinese medicine and traditional ayurvedic remedies including licorice extract, seaweed, plai oil, tamanu oil and sage extract.

What might surprise first-time users are the gritty exfoliating bits in the shampoo that can make you feel like you accidentally grabbed the St. Ives Apricot Scrub instead of your shampoo, but the end result is incredibly refreshing. Your scalp and hair will feel better immediately and without the excess oil and product buildup, styling your hair is a breeze! Just be sure to follow with a gentle conditioner.

Aveda Men Pure-formance Exfoliating Shampoo, $24, visit Aveda.com

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