Louis Vuitton Hits the Airwaves
By Nick Burns
Louis Vuitton announced that the company is taking their advertising efforts to screens big and small next month in hopes of reaching new customers and reinforcing the brand's travel heritage, says WWD. Starting next month, LV ads will begin airing on television and in movie theaters, marking the high-end brand's first foray into low brow advertising.
Louis Vuitton isn't the first luxury brand to hawk their wares on the small screen, but the company has a tough act to follow with Dior's J'adore fragrance ad featuring a bronzed up Charlize Theron prancing diva-style through a chateau and stripping off her couture.
I'm interested to see what LV has in store for us! For a clue, we don't have to look much further than YouTube, where Louis Vuitton posted a commercial to promote the collection of jewelry on which Pharrell Williams collaborated.
What do you think? Should a luxury brand like Louis Vuitton join the mainstream and resort to common methods of advertising during American Idol and Gossip Girl?