Thursday Styles' Critical Shopper detects a streak of schizophrenia in Tom Ford's new men's boutique.
When Horacio Silva shows up as an anonymous walk-in...
"'Sir, this area is for appointments only,' said the security guard
at the base of the stairs. I told him that I wanted to arrange a time
for a fitting; he told me he did not know to whom to direct me. When I
suggested he try the store manager, he replied, 'Let me see if he has
the time for you.' You have to laugh. An unintentionally
hilarious parody of a pretentious Madison Avenue boutique, the store
reeks of arriviste Anglophilic posturing dressed up as aristocratic
Some time later, Silva rings up the store and makes an appointment for himself:
"The service offered me, especially by the store manager, Edward
Carbonell, who possesses a charming bedside manner and the best skin in
high-end men’s retail, was exemplary. It was Champagne and smiles all
around, but then the entire staff appeared to know I was a Times
reporter since I had made the appointment in my name. The security
guards were noticeably more low-key — Mr. Carbonell informed me that he
had told them to back off as I was apparently not the only one who had
been rubbed the wrong way — and the whole tenor of the place was
friendlier, more inviting."