Hard truth on Friday morning: there isn't a single celebrity you used to respect who hasn't entered the game of celebribranding. The latest entrants to the slap-your-name-on-it race:
Ellen - greeting cards
Scarlett Johansson - athletic gear
Fiddy - condoms
Fergie - handbags
Imelda Marcos - jewelry made of "recycled junk"
The most unlikely celebribrand, however, remains CARLOS by Carlos Santana women's shoes